awna Awards of excellence

Appara Shoes - Riverboat Daze Sale

Advertisement for: Appara Shoes - Riverboat Daze Sale
Award: Excellence in Creative Advertising
Theme: Riverboat Daze Sale Event

Capturing the Festive Spirit of Riverboat Daze:

This award-winning advertisement was designed to capture the vibrant and festive atmosphere of the Riverboat Daze event, effectively promoting Appara Shoes’ special sale. The ad utilizes a colorful carnival theme that is both eye-catching and inviting, ensuring it stands out to potential customers.

Design Highlights:

• Vibrant Carnival Imagery: The ad features whimsical illustrations such as a Ferris wheel and circus tents, set against a backdrop of bright and cheerful colors. This design choice perfectly aligns with the joyful and lively nature of Riverboat Daze, drawing the viewer’s attention and creating a sense of excitement.

• Clear and Compelling Offers: The ad prominently displays the sale dates (July 5th - 6th), times (Friday 9 a.m. - 11 p.m., Saturday 10 a.m. - 5 p.m.), and location (357 Main Street across from Remax). Various discounts are clearly highlighted: 10% off CSA Work Boots and Birkenstocks, 25% off flip-flops, athletic footwear, dress and casual footwear, skate shoes, clothing, purses, and all accessories, and a significant 50% off clearance items marked with a red tag or last ticketed price. The information is organized into clear sections, making it easy for customers to quickly understand the offers.

• Inviting Call to Action: The ad includes a friendly and engaging call to action: “Hey! Come in! See what’s happening in here!” paired with a large “OPEN” sign. This encourages potential customers to visit the store and explore the sales, creating an inviting and approachable feel.

• Balanced Design Elements: The ad maintains a well-balanced layout, with each discount category clearly marked and easy to read. The use of playful fonts and bright colors adds to the overall festive feel without compromising clarity.

Award Recognition:

This ad was awarded Excellence in Creative Advertising for its outstanding design and effective use of visual storytelling. The award recognized the following elements:

• Visual Impact: The vibrant and playful design immediately captures attention and conveys the festive spirit of Riverboat Daze, making the ad both memorable and engaging.

• Clarity and Readability: The well-organized layout ensures that all essential information is easy to find and understand at a glance, enhancing the overall user experience.

• Creativity: The imaginative use of carnival-themed visuals and bright colors effectively captures the essence of the Riverboat Daze event, creating an inviting and appealing advertisement.

Ad size: 6 columns x 15.5 "