awna Awards of excellence

Joey Landreth Trio

Event: Joey Landreth Trio Live Concert
Featuring: Joey Landreth, Juno Award Winner
Presented by: Stage North and the Alberta Foundation for the Arts
Venue: Slave Lake Legacy Centre

Artistic Brilliance in Color and Composition:

This award-winning poster was designed to promote a live concert by the Joey Landreth Trio, perfectly capturing the dynamic energy and artistic brilliance of the performer. The design’s creative use of color and engaging imagery sets it apart, making it a standout piece in any professional portfolio.

Design Highlights:

• Dynamic Imagery: The poster features a striking image of Joey Landreth in an energetic pose, playing his guitar. This action shot captures the passion and intensity of his performance, immediately drawing the viewer’s eye and creating an emotional connection.

• Vibrant Color Scheme: The background transitions from a warm orange to a cool blue, creating a visually stunning gradient that symbolizes the range and depth of Landreth’s music. This creative use of color not only makes the poster visually appealing but also evokes the mood of the concert.

• Clear and Engaging Text: The key information, including the artist’s name, event date, time, and venue, is presented in bold, contrasting colors. The typography is carefully chosen to ensure readability while adding to the overall aesthetic appeal. Important details are color-coded and strategically placed to guide the viewer’s eye naturally through the information.

• Professional Presentation: The inclusion of sponsor logos and ticket purchasing information at the bottom ensures that all necessary details are provided in a clear and organized manner. This adds a level of professionalism and completeness to the design.

Award Recognition:

This poster was awarded for its Creative Use of Colour in Advertising due to the following elements:

• Visual Impact: The striking and vibrant design immediately attracts attention, capturing the essence of Joey Landreth’s dynamic performance style.

• Clarity and Readability: The well-organized layout and thoughtful color contrasts make the information easy to read and understand at a glance, enhancing the viewer’s experience.

• Creativity: The imaginative use of color gradients and bold imagery effectively captures the spirit of the concert, creating a sense of anticipation and excitement.

Ad size: 3 columns x 7.62 "