awna Awards of excellence

Whitecap Chevrolet Buick GMC - Halloween savings

Advertisement for: Whitecap Chevrolet Buick GMC
Campaign: Halloween Savings Event
Award: Excellence in Creative Advertising

Spooktacular Halloween Savings:

This award-winning advertisement masterfully integrates the festive spirit of Halloween with a promotional sales event for pre-owned vehicles at Whitecap Chevrolet Buick GMC. The design effectively captures attention through a spooky yet inviting visual narrative that aligns perfectly with the Halloween theme.

Design Highlights:

• Striking Halloween Imagery: The ad features a dark background with a full moon and a menacing figure with glowing red eyes and sharp claws, creating a sense of urgency and excitement. These elements, combined with the spooky atmosphere, immediately draw the viewer's eye.

• Eye-Catching Text: The bold, red, and white fonts used for the text “Whitecap Spooktacular Pre-Owned Sale” and “Scary Savings” enhance the Halloween theme while ensuring readability and impact.

• Detailed Vehicle Listings: Six different pre-owned vehicles are showcased with detailed descriptions, including stock numbers, mileage, key features, and significant savings highlighted in yellow and red boxes. This clear presentation emphasizes the substantial discounts available and makes it easy for potential customers to find the best deals.

• Financing and Warranty Information: The ad also mentions financing options (O.A.C.) and the availability of a CPO warranty, adding value and reassurance for potential buyers. This comprehensive approach ensures that all relevant information is provided to potential customers.

• Dealer Information: The dealership’s contact information, including the phone number, address, and website, is clearly displayed at the top of the ad, making it easy for viewers to reach out for more information.

Award Recognition:

This ad was awarded Excellence in Creative Advertising for its effective use of thematic elements to capture attention and convey the promotional message. The award recognized the following elements:

• Visual Impact: The spooky and creative design immediately captures attention and evokes the festive spirit of Halloween, making it stand out in the competitive automotive advertising space.

• Clarity and Readability: The well-organized layout and clear, concise text ensure that all essential information is easy to find and understand at a glance.

• Creativity: The imaginative use of Halloween-themed visuals and bold colors effectively captures the essence of the promotion, creating a memorable and engaging advertisement.

Ad size: 6 columns x 15.5 "