awna Awards of excellence

TA's Asian Grill and Steakhouse - Remembrance Day Menu

Advertisement for: TA's Asian Grill and Steakhouse - Remembrance Day Menu Award: Excellence in Creative Advertising Theme: Salute to Veterans with Special Discounts

Honoring Remembrance Day with Culinary Tribute:

This award-winning advertisement was designed to honor Remembrance Day, beautifully integrating the solemnity and respect of the occasion with a special promotional menu from TA's Asian Grill and Steakhouse. The design effectively captures the spirit of remembrance and appreciation for veterans respectful visual elements.

Design Highlights:

• Evocative Visuals: The ad prominently features a silhouette of a soldier saluting against a backdrop of red poppies, symbolizing Remembrance Day and the sacrifices made by veterans. The border of red maple leaves emphasizes the Canadian context, ensuring a strong emotional and patriotic connection.

• Prominent Messaging: The headline “Salute to Veterans” is displayed in bold, capturing attention and conveying the ad’s purpose. The message of appreciation for veterans’ continued support and the special Remembrance Day discount of 15% on takeout orders are clearly communicated, making the ad both heartfelt and promotional.

• Well-Organized Menu: The ad includes a comprehensive Remembrance Day menu, divided into categories such as Starters, Soups, Rice, Chow Mein, Seafood, Chicken, Beef, Pork, Egg Foo Yong, Vegetarian, Combination Dinners, and Group Dinners. Each category is clearly marked with a star icon, making it easy for customers to find their favorite dishes.

• Special Promotions: The ad highlights a special “Wings Wednesday at Home” promotion, offering 20 wings for $16, further encouraging takeout orders and driving sales. This adds value and excitement to the overall offering.

• Community Participation: The note about the restaurant’s participation in the #TakeoutDay campaign and the announcement that full service is back highlight the restaurant’s engagement with the community and its commitment to providing excellent service.

Award Recognition:

This ad was awarded Excellence in Creative Advertising for several reasons:

• Visual Impact: The respectful and evocative design immediately captures attention and conveys the solemnity and importance of Remembrance Day. The use of red poppies and maple leaves creates a strong visual connection to the occasion.

• Clarity and Readability: The ad’s well-organized layout ensures that all essential information is easy to find and understand at a glance. The clear and concise messaging effectively communicates the promotional offer.

• Creativity: The imaginative use of patriotic symbols and thoughtful layout effectively capture the essence of the Remembrance Day tribute, creating a memorable and engaging advertisement.

Ad size: 6 columns x 15.5 "